About Us

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

~ Joe Pulizzi, Founder, Content Marketing Institute

Depending on whom you ask, the answer to “What is content marketing?” will vary significantly. Some marketers will say it is the future of the industry, some people will tell you its just buzzword, the latest craze, or simply just a fad, which was over before it started. Insta-famous bloggers will probably tell you that it’s already over, it’s dead. We are here to tell you, it isn’t just the next big thing, it’s the only thing you can do to truly engage with millennial in today’s world.


At Making Waves, we focus on creating content that engages millennial in the ever-decreasing attention span we have. We do this through video production and social media marketing. We help our clients create the content that their customers want to see and position it exactly where they are looking, on social media of course.

We also do a little content marketing of our own. We showcase both upcoming and established entrepreneurs across the GCC. Over the last decade, the Middle East has experienced a rapid increase in the number of start-ups focused on creating innovative solutions in the region. Right here at home there is so much happening that we don’t know about; we are here to share these innovations with you.

Let us help you tell your story and engage with your audience.