The Team
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CEO & CO-FOUNDER

NEHA CHOUDHARY

Originally from India, Neha spent her childhood in Bahrain and Dubai and like many expat kids in the region, considers the Middle East her home. She went on to study Economics and Business at Northwestern University. During her undergraduate years, Neha developed a keen interest in entrepreneurship. Post her graduation, she moved to Singapore as an analyst for J.P Morgan. A true ‘home bird’, in August 2014, Neha moved back to Dubai with the company. She eventually decided to leave the finance world to pursue her entrepreneurial goals.

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CMO & CO-FOUNDER

PRERNA SADHWANI

Having grown up in Ghana, Prerna left home to attend Northeastern University where she pursued a degree in Marketing and Management and her passion for digital marketing started to grow. After some experience digitising and rebranding her family business back home, she decided to obtain her Master's degree in International Marketing from Hult University in London and get certified in Digital Marketing. Prerna, like many young entrepreneurs was drawn to the UAE's position as the startup hub of the MENA region.

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CREATIVE HEAD

MICHAEL SMITH

Mike is a is a videographer from the UK. In the early 2000’s he was a professional athlete and through grit and determination, became 2x British Kitesurf champion. As a professional kitesurfer, he worked with many photographers and gained a unique insight into the world of film and photography. Working along side Sean Nolan, director of photography for Dragons Den and Top Gear, Mike truly fell in love with filmmaking. Passionate doesn’t come close to Mikes approach to videography; from pre-production through to late nights editing, he has a true talent of capturing your story from a unique and exciting perspective.